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Quake Zero Becomes Quake Live
Tue
19.02.2008
By: HoriZon

In-game advertising specialists IGA and id Software have partnered to bring you the next iteration of the classic Quake franchise, Quake Live, and its definitely not your normal web-based, free-to-play game. Quake Live will deliver a full community experience, including stat tracking, friends lists, matchmaking, and sponsored tournaments, all within your standard web browser. Integrated with IGA's proprietary SDK, it is the first title in the company's "freemium category", offering premium gaming experiences for free thanks to integrated advertising.




id Software is among the proverbial godfathers of modern gaming and we are thrilled to be working with them on their first title in our 'freemium' category," said Justin Townsend, CEO of IGA Worldwide. "This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers.


Quake Live will be a free to download and play version of Quake 3 with the intent of being easy to get in to and learn. Much like Battlefield Heroes from EA.


Source: Kotaku

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